WHAT IS MARKET-BASED PRICING?
At Briggs Ford Ft Scott, our goal is to always provide our customers with the best quality vehicles at the most competitive prices. To achieve this, we use something called "Market-Based Pricing." This means that our prices are not based on book value, but rather the current market's supply and demand. This is how we make sure we can offer you the area's best car deals.
Our goal is to make sure each of our vehicles are a top value choice within a 350-mile radius determined by market availability. That is how market-based pricing works...you get the best value around!
In addition, our 7 convenient locations in Manhattan, Topeka, and Fort Scott along with our outstanding reputation make us an attractive choice for your next New or Pre-owned vehicle purchase. If you are like most of our customers, we know you will appreciate our upfront and honest sales strategy that we employ with our Market-Based Pricing.
WHY MARKET-BASED PRICING BENEFITS THE CUSTOMER?
Market-Based Pricing is best for the consumer because it is not decided by the dealership that you are buying it from. By using real data from this and similar markets in the area, we rely on the market to give us vehicle valuations.
We do this for the confidence and satisfaction of the car buyer, first and foremost, because it works in our favor about as often as it doesn't. If we are not basing our prices on real market data, then we are not doing enough for our clients.
Finally, when you shop and buy at one of our 7 Briggs locations, you can feel good knowing that you are getting the best possible price that we can offer at the time of purchase.Â
